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About Me

Daryna Denderuk— Google Ads & Meta Ads specialist

I set up and manage ads so every dollar, hryvnia, or euro of budget earns its keep. The goal is business growth, not leads for the sake of leads. I work alone, not through an agency — you always talk to me directly.

Daryna Denderuk
Daryna DenderukGoogle Ads & Meta Ads specialist
  • Google Analytics Certification
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Shopping Ads (AI) Certification
Kyiv, Ukraine

How It All Started

Where It All Began

  1. I didn't get into performance marketing by the book. While working on one of my first projects, I had to figure out Google Ads on my own — there were no courses or mentors back then, just experiments, analytics, and trial and error.

    Daryna Denderuk
  2. When results started improving, it became clear this wasn't a one-off task but something I wanted to do professionally. I later completed formal Meta Ads training to fill theoretical gaps — but my approach stayed rooted in practice first.

  3. "Theory of Big Targeting 4.0"Facebook & Instagram targeted advertising course with Marina Bondar, 09.02.2024

    09.02.2024

  4. Certificate of Mentorship AttendanceFacebook & Instagram advertising mentorship with Marina Bondar, 28.12.2024

    28.12.2024

  5. Google Analytics CertificationGoogle Skillshop, valid through 05/14/2027 — verify
    Google Ads Search CertificationGoogle Skillshop, valid through 05/14/2027 — verify
    Google Ads Display CertificationGoogle Skillshop, valid through 05/15/2027 — verify
    Google Shopping Ads (AI) CertificationGoogle Skillshop, valid through 05/14/2027 — verify

    Google Skillshop

  6. This business exists because most business owners don't have time to figure out ad platforms themselves — and specialists who tell you plainly what's working and what isn't turned out to be rarer than they should be.

    To turn advertising from a confusing expense line into a manageable, measurable growth tool for your business.
  7. What I Do

    Google Ads, Meta Ads, and TikTok Ads Setup and Management

    I work across three advertising platforms — Google Ads, Meta Ads, and TikTok Ads — from account setup to daily campaign management, analytics, and optimization. I handle the full technical cycle: goals, conversion tracking, hypothesis testing, reporting.

    Most clients come to me with one of three needs: launching ads for the first time, fixing campaigns that already burned through budget with nothing to show for it, or replacing an agency or in-house hire with ongoing management from a single specialist.

  8. Results

    Case Studies and Results

    17 case studies with numbers straight from the ad accounts — budgets, leads, ROAS, and cost per lead across niches from e-commerce to B2B, with clients from Ukraine, Poland, Germany, and Italy.

    View Case Studies →

Values

What My Work Is Built On

Transparency

You always see the numbers — no vague reports or jargon that's hard to verify.

Honesty Over Comfort

If a campaign isn't working, I'll say so directly, even if it's an uncomfortable conversation.

Nothing Without Data

I don't launch a hypothesis I can't back up with analytics and testing.

What Makes This Different

What Sets This Apart

Almost any contractor can set up ads. It's harder to find someone who'll turn down a client if the niche raises red flags, won't promise numbers they can't control, and shows results instead of a polished presentation. I work across different niches — from B2B agribusiness to healthcare and e-commerce — building a fresh strategy for each, never a template.

Ready to Talk About Your Ads?

Every project starts with a conversation about your business, not a ready-made solution. Tell me where things stand now — within 24 hours you'll get an assessment of what can be improved.

Get a Consultation