I set up Google Ads for e-commerce, B2B, service and local businesses. I work with Search, Shopping, Performance Max, YouTube and remarketing, connect GA4, GTM and conversion tracking, and tie your ads to business results.
I reply within 24 hours
Approach
Google Ads works equally well for an online store with thousands of products and a local business with a single service — but the setup is different each time. For e-commerce, that means Shopping and Performance Max with a properly configured Merchant Center feed. For B2B and services, it means search campaigns with precise keyword targeting and call/lead tracking all the way to the sale.
If you don't have an account yet, Google Ads setup from scratch starts with goals, campaign structure, and conversion tracking. If you already have one, ongoing management and optimization are built on regularly analyzing the data — what's working, what's wasting budget, and where leads drop off between the click and the purchase.
What's Included
I look at how the page affects conversion and give improvement recommendations — before and during the ad campaign
Google Ads account, Google Analytics 4, Google Tag Manager, Google Merchant Center for e-commerce — all connections in one place
Clicks, calls, leads, purchases — I see exactly which campaign and keyword bring in the customer
Session recordings and heatmaps — you see exactly what happens on the site after the ad click
I build a plan around your goals, niche, and budget — a specific strategy, not a generic template
Keywords and negative keywords — so you show up for people already searching for your product, not everyone
I set up and launch campaigns once the strategy is approved
I test different audience + ad + landing page combinations to find the most effective one
I track metrics and adjust bids, ads, and audiences based on data
I increase the budget on campaigns that show results — carefully, without losing efficiency
Clear reports without jargon — you see where the budget goes and what it delivers
One chatbot to handle leads coming in from ads
I technically set up forms and quizzes to collect leads right in the ad or on the landing page
If you already have an ad account, I'll do a free audit of all current campaigns before changing anything.
Get my audit →Pricing
Full ongoing management of Google Ads campaigns — strategy, testing, optimization, weekly reporting
I'll set up your Google Ads campaign from scratch and hand it over — for those ready to manage it themselves going forward
Audit of your current Google Ads account, training your team to set up and manage it on their own
Technology & Analytics
Google Ads optimizes blind without properly configured conversions. I set up Google Analytics 4 and Google Tag Manager and track your target actions: leads, calls, purchases. You can see which campaign, ad, and keyword bring in paying customers.
Google Ads
Google Analytics 4
Google Tag Manager
Google Merchant Center
Microsoft Clarity
Google Sheets
MiroFormats I Work With
Text ads on keyword searches — shown to people actively looking for your product right now. The core format for B2B, services, and any business where high-intent demand matters more than raw reach.
Banner ads on Google's partner sites — reach for new audiences and remarketing to people who already visited your site.
Product ads with photo, price, and title right in search results. Runs on a Google Merchant Center feed and typically outperforms plain text ads on click-through rate for e-commerce.
One campaign across every Google surface — Search, Display, YouTube, Gmail, Discover. Google automatically decides where to show your ad to a given user based on your conversion goal.
Video ads for reach and brand awareness — or set up for conversions when you need more than visibility.
Bringing back people who visited the site, added something to cart, or viewed a service page but didn't convert — usually the highest-ROI part of the budget.
For E-commerce
Shopping and Performance Max for an online store only work with a correctly configured product feed in Google Merchant Center: titles, categories, prices, availability, and images all need to match what's on your site. I set up a feed from scratch or clean up an existing one — rejected or incomplete products lose impressions first.
Who it's for
Shopping and Performance Max with a properly configured Merchant Center feed, plus search on branded and product-specific terms. The priority is ROAS and cost per conversion.
Long sales cycles and a small number of monthly high-intent searches — this is where precise keyword targeting, negative keywords, and tracking lead quality (not just lead volume) matter most.
Local or niche demand where speed of response decides the sale. I set up call and form tracking so budget goes toward searches that turn into customers.
Geo-targeting on the right city or area, location extensions with address and phone number, ads built around calls and visits to the location.
Process
We discuss goals, niche, budget, and what you've already tried — without this, any strategy ends up generic.
If an account already exists, I audit the current campaigns. If not, I set everything up from scratch: account, goals, conversion tracking.
I launch the campaigns, watch the early trends, and test hypotheses around audiences, ads, and bids.
I keep adjusting campaigns based on the data and send clear reports — what's happening with the budget and what it's delivering.
Portfolio
FAQ
One-time setup starts at $300, ongoing management starts at $450/month. The final cost depends on account size, number of campaigns, and scope of work.
There's no universal number — it depends on your niche, product price, and auction competition. At the start, I assess the task and suggest a budget that's enough to get initial data.
It depends on how ready your site is, account access, and ad materials. Once I have everything I need, I move to setup — we agree on an exact timeline individually.
Access to the ad account (or I'll create one), access to your site/CMS to install tracking, information about your product, target audience, and past results if you've run ads before.
Usually within the first few days after launch, but it's too early to draw conclusions then — I track performance and test hypotheses, optimizing the campaign gradually based on real data.
Weekly monitoring of bids and spend, ad and audience testing, negative keyword work, conversion tracking via GA4, reporting, and scaling recommendations.
Yes. I start with an audit of your current campaigns — I look at what's already working and where budget is being wasted — then suggest improving the existing campaigns or relaunching parts of them.
Every project starts with a conversation about your business, not a ready-made solution. Tell me where things stand now — within 24 hours you'll get an assessment of what can be improved.
I reply within 24 hours
Send me a link to your site or landing page — I'll personally check its readiness for advertising: load speed, analytics and tracking, your offer and lead form.
