Ad Management
Full ongoing management of Meta Ads campaigns — strategy, testing, optimization, weekly reporting
from $400/ month
Get in Touch
Meta AdsMeta Ads Management and Setup
I set up Meta Ads for e-commerce, B2B, service and local businesses. I work with Pixel, Conversions API, retargeting and audience testing — connecting analytics and tying your ads to leads and sales.
I reply within 24 hours
Instagram
Daryna DenderukAdvertising
Daryna Denderuk Meta Ads Management and Setup
Meta Ads case studies
486leadsWholesale Grain Sales
122 025 ₴client revenue from $158.95Children's Clothing Store
200registrations at $4.73 eachIT Hackathon
230conversations, 75% qualifiedCar Sale
Approach
Facebook and Instagram Advertising
Facebook and Instagram serve two different user behaviors: Facebook is where people tend to decide, Instagram is where they discover a product visually. I build campaigns around where your audience is ready to respond, instead of running the same ad everywhere.
If you don't have an ad account yet, Meta Ads setup from scratch starts with Pixel, Conversions API, and a campaign structure built around your goal. If you already have one, ongoing management and optimization are built on continuous creative and audience testing, cutting whatever isn't paying for itself.
What's Included
The Full Technical Cycle — From Analysis to Scaling
- Landing Page AnalysisI look at how the page or profile affects conversion and give improvement recommendations
- Business Manager SetupAd account and all technical connections — access, payment methods, roles
- Pixel & Conversions API SetupPrecise on-site conversion tracking, resilient to ad blockers and iOS restrictions
- Product CatalogCatalog setup for dynamic remarketing — relevant for e-commerce
- Microsoft Clarity SetupSession recordings and heatmaps — you see what happens on the site after the ad click
- Promotion StrategyI build a plan around the funnel: awareness → interest → conversion, not one campaign for everything
- Ad LaunchI set up and launch campaigns once the strategy is approved
- Hypothesis TestingI test different audiences to find the most effective combination
- Analytics & OptimizationI track metrics and adjust bids, audiences, and budget based on data
- Retargeting & LookalikesBringing back people who already engaged with the brand, and finding people similar to your best customers
- ScalingI increase the budget on campaigns that show results
- Reporting in TablesClear reports without jargon — you see where the budget goes and what it delivers
- Chatbot SetupOne chatbot to handle leads coming in from ads
- Lead Forms & QuizzesI technically set up forms and quizzes to collect leads right in Instagram/Facebook
Bonus
If you already have an ad account, I'll do a free audit of all current campaigns before changing anything.
Get my audit →Promotion Strategy
I build a plan around the funnel: awareness → interest → conversion
Wholesale Grain Sales · Meta + Google Ads · Aug 26 — Oct 31Launched and ran Meta Ads (Lead Ads) campaigns with separate audience testing per crop — sunflower and corn tested independently, using the Instant Forms format
74,69 ₴ Cost per lead · 36 302 ₴ Meta budget
- awareness
- interest
- conversion
Reviews
“Reached out to Daryna after seeing her Facebook advice — she turned the chaos in my head into a clear plan, very happy with the consultation.”
Pricing
How Much Does Meta Ads Management Cost
One-Time Setup
I'll set up your Meta Ads campaign from scratch and hand it over — for those ready to manage it themselves going forward
from $200
Consulting & Mentorship
Audit of your current Meta ad account, training your team to set it up on their own
from $80/ hour consultationfrom $600mentorship
Technology & Analytics
Meta Pixel, Conversions API and Conversion Tracking
Without Pixel and Conversions API, Meta Ads optimizes for clicks, not leads and purchases. I set up events — page views, add-to-cart, form submissions, purchases — and send them twice: through the browser (Pixel) and directly from the server (Conversions API), so data doesn't get lost to ad blockers and iOS tracking limits.
page viewadd to cartform submissionpurchase
Microsoft Clarity
Google Sheets
MiroFormats I Work With
Daryna DenderukAdvertising
Daryna Denderuk Classic feed placement — broad audience reach
Get in Touch
Get in TouchDaryna DenderukAdvertising
↻
Campaign Goals
Lead, Sales, and Instagram Campaigns
Lead Generation Campaigns
Leads through a form on your site, or right inside Facebook/Instagram (Instant Forms) — skipping the landing page entirely, which lowers cost per lead for a lot of niches.
Sales Campaigns
Optimizing for purchases, not clicks or messages — built for e-commerce with a catalog and Pixel/Conversions API tracking real orders.
Instagram Advertising
Feed, Stories, and Reels — a visual format that works especially well for brands, e-commerce, and local businesses with strong product content.
Who it's for
Niches I Have Experience With
E-commerceB2BLocal BusinessHealthcare & FitnessEducation
Meta Ads for E-commerce
Product catalog, dynamic retargeting, and purchase-optimized campaigns — focused on ROAS.
Meta Ads for Service Businesses
Most often lead generation through Instant Forms or messages, with a fast handoff to your team while the lead's interest is still fresh.
Lead Generation With Meta Ads
I test several formats (forms, message ads, site visits) and audiences to find the combination with the lowest cost per qualified lead.
If You Already Have an Account
Meta Ads Account Audit
Before changing anything in a working account, I run an audit: campaign structure, Pixel and Conversions API setup, audience quality, ad frequency, and the real cost per lead for every combination. Only then do I propose what to refine and what to rebuild from scratch.
Portfolio
Meta Ads case studies
Agribusiness · B2B
Wholesale Grain Sales
486 leads · ₴264,133 profitMeta + Google Ads
Buyer Acquisition
Car Sale
230 conversations, 75% qualifiedFacebook Ads
Thesis Writing · Italy
Educational Services
143 leads, $10.15 per leadFacebook Ads
Participant Registration
IT Hackathon
200 registrations in 2 weeksFacebook Ads
First Independent Case
Military Gear Store
45 conversations, 6.51% CTRFacebook / Instagram Ads
E-commerce · Ukraine
Children's Clothing Store
₴122,025 revenue from $159 spendFacebook AdsFAQ
Meta Ads FAQ
How much does Meta Ads setup and management cost?
One-time setup starts at $200, ongoing management starts at $400/month.
What are Meta Pixel and Conversions API, and why do I need them?
Pixel and CAPI (Conversions API) send Meta data about actions on your site — page views, add-to-carts, leads, and purchases. This is essential for accurate algorithm learning and analytics, especially given iOS restrictions and ad blockers.
Who creates the ad creatives?
This is discussed individually: I can work with the client's own materials (photo, video) or give recommendations on which formats and messaging to test for a specific audience.
How are audiences built for Meta Ads?
Depending on the goal — from broad automatic audiences with conversion optimization to retargeting site visitors and lookalike audiences based on your existing customers.
What budget do I need to start with Meta Ads?
It depends on your niche, average order value, and competition for the audience. At the start, I suggest a budget that's enough to test a few audiences and creatives.
What if my ad account gets blocked?
I identify the reason for the block (usually an ad policy violation or a payment issue), help with the appeal, or set up a new account that meets Meta's requirements.
What's included in Meta Ads management?
Creative and audience testing, CPM and frequency monitoring, Pixel/CAPI work, conversion optimization, and reporting.
Ready to Talk About Your Ads?
Every project starts with a conversation about your business, not a ready-made solution. Tell me where things stand now — within 24 hours you'll get an assessment of what can be improved.
