Ad Management
Full ongoing management of TikTok Ads campaigns — strategy, testing, optimization, weekly reporting
from $350/ month
Get in Touch
TikTok AdsTikTok Ads Management and Setup
From technical Pixel and Events API setup to analytics on every placement — I manage TikTok ads with the same tracking precision as any other channel.
I reply within 24 hours
Subscriptions Recommendations
Daryna Denderuk TikTok Ads Management and Setup
Advertising
Advertising
Portfolio
TikTok Ads case studies
Collectible Banknotes · E-commerce · TikTok Ads · Jun 4 — Aug 31
Collectible Banknotes: 1,053 leads · ₴436,000 revenue
ROAS505%
Impressions1 307 794
Leads (conversations)1 053
Cost per lead82 ₴
CPM66 ₴
- Set up a TikTok ad account from scratch for selling collectible banknotes: connected the site, added product cards, configured the needed integrations
- Passed advertiser verification — a required step for ads in the collectibles niche
- Tested three campaign formats — messages, purchases, and leads — to find the sales channel that worked for this niche
Conversations worked best — the client replied quickly, so most sales happened through chat. On-site purchases worked too, but cost more per result. The channel paid for itself.
Approach
TikTok Advertising for Businesses
TikTok has grown past "video for teenagers" into a full advertising channel with its own analytics, pixel, and native checkout through TikTok Shop. But it works differently from Google or Meta: native-feeling creative decides performance here, not a classic sales pitch.
TikTok Ads account setup starts with creating the ad account, installing Pixel and Events API, and picking a goal — leads, messages, or sales. From there it's creative and audience testing, then gradual optimization based on real data instead of guesswork.
What's Included
The Full Technical Cycle — From Analysis to Scaling
01Landing Page AnalysisI look at how the page or profile affects conversion and give improvement recommendations
02TikTok Ads Manager SetupBusiness Center, ad account, and all technical connections
03TikTok Pixel & Events API SetupPrecise conversion tracking — I see exactly which placement brings in the customer- 04Microsoft Clarity SetupSession recordings and heatmaps — you see what happens on the site after the ad click
- 05Promotion StrategyI build a plan around goals and budget — accounting for how the TikTok algorithm works
- 06Ad LaunchIn-Feed ads, Spark Ads based on materials you provide, and TikTok Shop campaigns if you have a shop
- 07Hypothesis TestingI test different audiences and placements to find the most effective combination
- 08Analytics & OptimizationI track metrics for every placement and optimize based on data
- 09ScalingI increase the budget on campaigns that show results
- 10Reporting in TablesClear reports without jargon — you see where the budget goes and what it delivers
- 11Chatbot SetupOne chatbot to handle leads coming in from ads
- 12Lead Forms & QuizzesI technically set up forms and quizzes to collect leads right in TikTok
Bonus
If you already have an ad account, I'll do a free audit of all current campaigns before changing anything.
Get my audit →
Reviews
“Your approach to working with clients is the best thing that's happened to me working with contractors. You genuinely care about the client's money, so I confidently trust you with the budget.”
Pricing
How Much Does TikTok Ads Management Cost
One-Time Setup
I'll set up your TikTok Ads campaign from scratch and hand it over — for those ready to manage it themselves going forward
from $150
Consulting & Mentorship
Audit of your current TikTok Ads account, training your team to set it up on their own
from $80/ hour consultationfrom $400mentorship
Technology & Analytics
Analytics Setup and Conversion Tracking
I install the TikTok Pixel and Events API and configure events around your goal — a lead, a DM, or a purchase. Without this, TikTok Ads optimizes for views and clicks instead of what makes money for the business.
Microsoft Clarity
Google Sheets
MiroFormats I Work With
Daryna DenderukAdvertising
In-Feed Ads
Natively embedded in the For You feed — the main format
Daryna Denderuk
Spark Ads
Boosting existing organic posts — with their built-in social proof
TikTok Shop
TikTok Shop
Campaigns with direct product sales inside the platform
Campaign Goals
Lead, Message, and Sales Campaigns
Leads
A lead form right inside TikTok — no landing page required, which lowers cost per lead for a lot of niches.
Messages
Campaigns optimized for DMs — often the cheapest way to get a direct conversation started with a prospect.
Sales
Optimizing for purchases through TikTok Shop or your site, with orders tracked through Pixel and Events API.
Process
Campaign Testing and Optimization
On TikTok, results depend on the creative more than anywhere else — the same offer can flop with one video and take off with another. I test several creatives and audiences in parallel, cut the ones that don't perform, and scale what's driving leads and sales.
Who it's for
Niches I Have Experience With
E-commerceLocal BusinessYoung Audience 18–34Beauty & Lifestyle
TikTok Ads for E-commerce
TikTok Shop and purchase-optimized campaigns with a product catalog — a format that works especially well for products with strong visual appeal.
TikTok Ads for Services
Most often leads or DMs, with a fast follow-up while the viewer's interest is still warm.
FAQ
TikTok Ads FAQ
How much does TikTok Ads setup and management cost?
One-time setup starts at $150, ongoing management starts at $350/month.
What kind of creatives do I need for TikTok Ads?
TikTok is a native platform: simple, “unpolished” UGC-style videos usually outperform classic polished ad production. I'll advise on the format and angle that fit your niche.
What are Spark Ads?
A format that lets you run ads through an existing organic post on your account — keeping its likes, comments, and views. It often earns more audience trust than a campaign built from scratch.
What budget do I need to start with TikTok Ads?
It depends on your niche and product price. At the start, I set aside budget for testing a few creatives and audiences to see what works.
How is conversion tracking set up for TikTok Ads?
Through TikTok Pixel and Events API — similar to Pixel/CAPI on Meta. This is needed for accurate analytics and to train the delivery algorithm.
Which audiences work for TikTok Ads?
Depending on the goal — broad audiences with automatic optimization, interest targeting, and retargeting people who engaged with your videos or visited your site.
What's included in TikTok Ads management?
Creative testing, frequency and CPM monitoring, conversion tracking setup, campaign optimization, and reporting.
Ready to Talk About Your Ads?
Every project starts with a conversation about your business, not a ready-made solution. Tell me where things stand now — within 24 hours you'll get an assessment of what can be improved.
