Google Ads, Meta Ads and TikTok Ads Case Studies

Agribusiness · B2B

Wholesale Grain Sales

Meta + Google Ads · 26.08 — 31.10

What Was Done

1. Launched and ran Meta Ads (Lead Ads) campaigns with separate audience testing per crop — sunflower and corn tested independently, using the Instant Forms format
2. Ran Google Ads in parallel on the same account, focused on clicks and conversions tied to grain purchase pricing
3. Optimized based on weekly lead trends and cost-per-click: paused underperforming ad sets, reallocated budget to the best performers

Results

Collectible Coins · E-commerce

Coin Collecting

Google Ads

What Was Done

1. Set up Google Ads for selling collectible coins and items, optimizing for conversions rather than clicks
2. Optimized toward conversions (purchases + calls), keeping a constant eye on CTR (3%) and cost-per-click throughout the campaign

Results

Collectible Banknotes · E-commerce

Collectible Banknotes

TikTok Ads · 04.06 — 31.08

What Was Done

1. Set up a TikTok ad account from scratch for selling collectible banknotes: connected the site, added product cards, configured the needed integrations
2. Passed advertiser verification — a required step for ads in the collectibles niche
3. Tested three campaign formats — messages, purchases, and leads — to find the sales channel that worked for this niche

Results

Conversations worked best — the client replied quickly, so most sales happened through chat. On-site purchases worked too, but cost more per result. The channel paid for itself.

Medical Fitness · Rehabilitation

Kinesiology Center

Google Ads

What Was Done

1. Goal: bring in new clients for the kinesiology center specifically during the summer "dead season", when traffic usually drops
2. Ads pointed to the full range of services — from a single €890 session to a full ₴9,590 package — to reach both first-timers and people ready to buy a package outright
3. Even in the off-season, this sold 30 packages plus dozens of single sessions, with revenue covering the ad budget 3x over

Results

Reach · Brand Awareness

Political Advertising in Europe

Google Ads · Aug 14 — Sep 2 (2.5 weeks)

What Was Done

1. Ran a reach-focused display campaign through vetted placements — the top-10 rotation included major news and weather sites (unian.net, foxnews.com, yahoo.com, weather.com, msn.com, and others)
2. Hand-picked placements instead of relying on automatic Display Network rotation — 98% ad relevance, zero spammy placements

Results

Premium Goods · Germany

Composite Pools

Google Ads

What Was Done

1. Ran a campaign for an international market (Germany), a premium, high-ticket product
2. Optimized for quality leads rather than cheap traffic — CTR held at 3.95%

Results

Embroidered Shirts · Retail

Ethnic Clothing Store

Google Ads · 3 weeks

What Was Done

1. Goal: drive customers to the physical store and expand advertising beyond that one location to other Ukrainian cities, set up Merchant Center
2. Selected keywords and negative keywords, wrote entirely new ads
3. Changed account goals and conversion actions, set up retargeting
4. Connected Merchant Center for product ads, set up and maintained reporting

Results

Auto Service · Poland

Chiptuning Auto Shop

Google Ads · 14.01 — 10.03

What Was Done

1. Before working together: the client ran ads themselves with no tracking, the site didn't convert, and the location was blocked on Google Maps despite having passed verification
2. Resolved the Google Maps location block
3. Set up all events for Google Ads and Analytics
4. Built a strategy aimed at increasing calls and in-person shop visits, optimized the landing page, ran A/B tests

Results

"Getting a lot of good calls today," "about 10-15 people calling," "a couple of clients already lined up" — daily feedback from the client.

Buyer Acquisition

Car Sale

Facebook Ads

What Was Done

1. Ran a Messenger/Instagram Stories "Sales" campaign for the car listing — 132 conversations started at $4.82 each
2. Delivered monthly detailed reporting on all key metrics, including link clicks ($0.0285 per click)

Results

B2B · Minimal Budget

Client: advertising agency

Google Ads · 1 month

What Was Done

1. Task: set up advertising for the agency completely from scratch, with a budget most people wouldn't even bother launching a campaign on
2. It took a month of constant fine-tuning to make that small a budget still bring in leads instead of just burning through
3. Separately handled an admin hurdle — passed payer verification while switching the account from a legal entity to an individual

Results

Thesis Writing · Italy

Educational Services

Facebook Ads

What Was Done

1. Goal: find clients for a thesis-writing service in the Italian market (the Fare Tesi project), a market that behaves very differently from the rest of Europe
2. Set up a separate Business Manager and page to work from — the client didn't provide their own ad account
3. Challenge: the ad account was stolen mid-project and had to be fully recovered

Results

Participant Registration

IT Hackathon

Facebook Ads · 2 weeks

What Was Done

1. Goal: find participants for a tech hackathon within 2 weeks
2. Ran a completed-registration campaign with a lookalike audience under the "Sales" objective — scaled from the first 120 registrations at $5.19 each to 200 total

Results

B2B + B2C · Flooring

Oak Parquet Manufacturer

Google Ads · 4 months

What Was Done

1. Before working together: the client had a ready-made e-commerce site, but ran ads themselves with no tracking, and they didn't convert despite good product quality
2. Relaunched campaigns: account goals, conversion tracking
3. Tested formats: Shopping (Merchant Center), Display, Performance Max, Search — only Search delivered
4. A/B-tested B2B vs. B2C segments — B2B won (designers, developers)
5. Built a full sales funnel to find the most cost-effective audience segment and scale it

Results

Didn't work: Shopping without a client audience, Display, Performance Max without an audience. Search with B2B targeting performed best.

Ride-Hailing Service · Lead Generation

Driver-Partner Recruitment

Google Ads · 2 months

What Was Done

1. Goal: more new driver-partners specifically, at a lower cost each, while filtering out people searching for a taxi rather than a driving job
2. Added negative keywords to filter out ride-booking searches, and improved ad quality alongside revised account goals
3. In parallel, worked on site SEO, launched a Telegram bot for quick contact with candidates, and refreshed the ad creatives

Results

Results held steady even through the holiday slump (New Year, Christmas).

First Independent Case

Military Gear Store

Facebook / Instagram Ads · 3 weeks

What Was Done

1. Groundwork before any ads ran: refreshed the profile header, added Highlights by product category
2. Cleaned up posts due to a shadowban, changed the avatar
3. Tested campaign objectives: started with "Traffic" (83 visits at $0.07), then ran several "Engagement" ad sets with mixed results — from $0 to $5.56 per conversation
4. Found the winning "Engagement" setup, which delivered the final result

Results

E-commerce · Ukraine

Children's Clothing Store

Facebook Ads

What Was Done

1. Refreshed the profile header, created ad creatives
2. Tested 6 audiences under the "Engagement" objective — 3 turned out to work
3. The best result came from an indirect-interests audience — 6.51% CTR, a lower cost than comparable ad sets

Results

"Thank you for the collaboration! You got everything set up, the ads are working! We're very happy!"

Recruiting · Lead Generation

Recruiting Through Meta Ads

Facebook Ads

What Was Done

1. Goal: run Meta Ads campaigns to find employees across different roles — managers, traffic specialists, rehab therapists, sales reps, and more
2. Full-cycle recruiting: creative production, targeting, optimization — main goal: relevant leads from Meta forms and through messages
3. Tested 2 creative types — short videos with a direct "we're looking for you" call to action and static designs highlighting job benefits; broad targeting plus profession-related interests
4. Kept the application form as short as possible — just name and contact — to lower the barrier to filling it out
5. Separately tested "grey" niches with neutral creatives that stayed within Meta's ad policy — higher cost per lead, but good conversion after manual follow-up

Results

"White" niches delivered a consistently lower cost per lead thanks to Advantage+ audiences. "Grey" niches cost more upfront, but converted well after manual follow-up — without breaking Meta's ad policy.