General Provisions
This policy describes what data is collected on Daryna Denderuk's website (the "site"), why, and how it is used. The data controller is Daryna Denderuk, an independent advertising specialist; contact details are in item 10. Analytics and advertising cookies are used only as described in item 5 and in line with your choice in the cookie banner.
What Data Is Collected
Submitting the request form collects: name, email, phone number, selected service, and, optionally, a comment about your business. Submitting the free audit form collects: name, phone number and, optionally, your website address. Technical information about your browser may also be processed by the anti-spam service (see item 4). When you browse the site, Google Tag Manager may also collect behavioral data: which pages you view, how much time you spend on the site, whether you submit a request, and whether you click through to messenger links (WhatsApp, Telegram). Microsoft Clarity may record how you interact with pages (clicks, scrolling, cursor movements) to improve the site's usability.
How the Data Is Used
Form data is used only to contact you about your request and discuss potential collaboration. If you separately opted in to the newsletter, your email may also be used to send news and service offers — you can unsubscribe at any time. Behavioral data (page views, time on site, submitted requests, messenger click-throughs) is used to measure the effectiveness of ad campaigns, to improve the site, and to build custom and lookalike audiences for advertising on Google Ads, Meta Ads, and TikTok Ads — this allows showing ads to people who have already shown interest in the site. Legal bases: form data is processed to answer your request and take steps before a possible contract (Art. 6(1)(b) GDPR); the newsletter, analytics and advertising cookies, and Microsoft Clarity are based on your consent (Art. 6(1)(a) GDPR), which you can withdraw at any time; spam protection with reCAPTCHA is based on the legitimate interest in protecting the site (Art. 6(1)(f) GDPR).
Sharing Data with Third Parties
The form is technically processed through Netlify Forms (Netlify, Inc., USA), which receives the form data and forwards it by email. Google reCAPTCHA (Google LLC) is used to protect against automated spam submissions — when you fill out the form, Google may process data about your interaction with the page according to its own privacy policy. The site uses Google Tag Manager for analytics and advertising, through which tags for Google Ads, Google Analytics, Meta Ads (Meta Platforms, Inc.), TikTok Ads (TikTok Pte. Ltd.), and Microsoft Clarity (Microsoft Corporation) may be deployed — each of these services processes data under its own privacy policy. Some of these companies are based in the USA, so data may be transferred outside the EU/EEA; such transfers rely on the EU–US Data Privacy Framework (where the company is certified) or on the European Commission's Standard Contractual Clauses. Your data is not sold to third parties.
The Website Check tool: if you sign in with Google (Google LLC), I receive your name, email and the address of the checked page — they are stored in Netlify Forms as a request and used to offer help based on the results if you want it (Art. 6(1)(b) GDPR). The public text of the checked page is sent to the Google Gemini API for review, and its address to Google PageSpeed Insights. On the free Gemini tier Google may use such requests to improve its services. Your contact details are not sent to these services.
Cookies and Local Storage
The site uses Google Tag Manager to manage advertising and analytics tags (Google Ads, Google Analytics, Meta Ads, TikTok Ads, Microsoft Clarity). These services may set cookies to track conversions (form submissions, messenger click-throughs), measure time on site, analyze how the site is used, and build audiences for ad retargeting. Visitors from the EU/EEA, the UK, and Switzerland see a cookie banner, and analytics and advertising cookies stay off until you accept them; for visitors from other countries they are on by default and can be declined in the same banner. You can change your choice at any time via the "Cookie settings" link at the bottom of every page. Your browser's local storage (localStorage) saves your selected interface language and your cookie banner choice — this information is never sent to the server. You can also restrict cookie use in your browser settings.
Data Retention Period
Request data is kept for as long as necessary to process the inquiry and, if a business relationship is established, for the duration of the collaboration plus the legally required retention period afterward.
Your Rights
You can request at any time which data about you is stored, ask to have it corrected or deleted, restrict or object to its processing, and withdraw your consent to the newsletter or to cookies — contact the details below or change your choice in "Cookie settings". If you are in the European Union, you have rights under the General Data Protection Regulation (GDPR), including the right to data portability and the right to lodge a complaint with a data protection supervisory authority.
Security
Data submitted through the form is protected by standard HTTPS encryption. Only Daryna Denderuk has access to received requests.
Changes to This Policy
This policy may be updated. The current version is always available on this page, with the last update date shown above.
Contact
For any questions related to personal data processing, email d.denderuk@gmail.com or message me on Telegram: t.me/bischamon
